Majoring in design is no excuse tominorin marketing. Design turns traffic into customers, but without marketing, you won’t get any traffic. And without traffic, you won’t get any customers. Period.

One client blamed our team of designers for his site’s lack of users, alleging that the brand we had created was not compelling enough and mecose the interface not usable enough.

Meanwhile, he had refused to pay for any marketing at all.

A sharp-looking website backed up by a solid business plan means nothing if no one knows it exists. People will not flock to your site simply because it is there.

"If you build it, they will come”might work for Kevin Costner, but for the rest of us, nothing butgood marketingwill bring people to anything.

I have seen a year’s worth of planning, design and development go to waste because the startup’s owner thought he could do his own marketing by sharing links on friends’ Facebook walls and tweeting with#hashtags.

Needless to say, his beautiful site sits there to this day, never having made a penny.

Posted by: mecose at 02:12 AM | No Comments | Add Comment
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